Three generations of Round Rock roofs.
Bill Holloway started this company in 1987 with one truck, one nail gun, and a phone book. We're working out of a six-truck yard now and we still answer the phone the same way.
Bill — the founder.
Bill Holloway started roofing in 1977, the summer after he graduated from Round Rock High School. He spent ten years on someone else's crew before he stopped one Tuesday afternoon and decided he was going to do it differently. He bought a green 1985 Ford F-250 with money he'd saved from a side job, hand-painted "HOLLOWAY ROOFING" on the doors, and parked it in his driveway on Old Settlers Boulevard.
The first jobs were all neighbor referrals. He'd finish a roof on Saturday, knock on three doors down the street on Sunday, and have another job lined up for Monday. He worked alone the first four years. In 1991 he hired Joaquin Reyes — Marcus's father — as his first full-time crew member. Joaquin stayed with Holloway for twenty-seven years and retired in 2018. There's a framed photo of him at the yard.
Bill is seventy-one now. He still comes in three mornings a week to walk the lot and check the trucks. He doesn't climb roofs anymore — Karen made him promise — but he reads every contract before it goes out and he knows every homeowner on the books by neighborhood. The phone number on the business card has not changed since 1987.
If you call us on a weekday morning and the line forwards twice, that's Bill picking up. He'll tell you he's not the boss anymore. He's lying.
Trent — the second generation.
Trent grew up on the trucks. He installed his first shingle at fourteen, on a 1995 re-roof off Sam Bass Road. He worked summers all through high school, took two semesters of business at ACC, and came back to the crew full-time in 1997. He's been on this side of I-35 his entire working life.
He took over the company from his dad in 2014. The first thing he did was put the company through the GAF Master Elite certification — a three-year audit process that puts you in the top 2% of GAF contractors in North America. We got it on the first review in 2017. The second thing he did was upgrade the trucks to GPS-tracked dispatch so the crew could route by ZIP code after a hailstorm. The third thing he did was hire Karen full-time.
Trent is forty-seven. He still does most of the estimating himself because Bill taught him to. If you call for a free inspection, there's a good chance he's the one climbing the ladder.
Marcus — the field foreman.
Marcus started on the crew at seventeen, the summer after his father Joaquin had been Bill's right hand for nine years. He grew up watching his dad work the trucks. He's been with Holloway twenty-one of his thirty-eight years. He runs every active job site in Williamson County.
He's HAAG-certified — that's the inspection-methodology standard the insurance industry uses to evaluate hail damage. He's one of fourteen HAAG-certified inspectors in the entire Austin metro. When State Farm or USAA sends an adjuster out to your roof, Marcus is the guy on the roof with them. He knows most of the adjusters in Williamson County by name now. They've been on roofs together two hundred-plus times since 2014.
If your roof needs a supplement letter, Marcus writes it. About 35% of our claims get one.
Eleven full-time field staff.
The crew. We've never run a subcontracted job in thirty-nine years. Every roof we install is installed by someone whose paycheck has Holloway on it. Tenure runs from twelve years down to one year. Most of the crew was in Round Rock high schools before they were on a Holloway truck:
José (12 yrs) · Tomás (9) · Wesley (8) · Kyle (7) · Dwayne (6) · Reuben (5) · Marquis (4) · Jaime (4) · Trey (3) · Chase (2) · Lukas (1)
Plus a part-time apprentice (Marcus's nephew, Diego) who's running a tear-off station this season and working toward a foreman track in 2027.
Karen — the office.
Karen runs the books, the scheduling, the insurance-supplement filings, and most of the things that keep the business running between Monday and Friday. She married Trent in 1998. She joined the company full-time in 2010 when the kids were finally both in school. She is the voice on the phone when you call before 5 PM on a weekday.
She is the reason we've never had a payroll problem and the reason our supplement letters get filed within seventy-two hours of an adjuster meet-up. If you have a question about your invoice, your warranty paperwork, or your insurance check, you are calling Karen.
We've installed shingles on 4,800 homes in Williamson County since 1987. We've never had a single GAF warranty claim denied. Our work is on this side of I-35, and we'll still be here in 2031 to honor it.
Come by the yard.
The Chisholm Trail yard is open Monday through Friday from 7 AM to 6 PM. We are happy to show you the trucks, the warehouse, and the framed photo of Joaquin. If you're considering a roof and you want to meet a roofer before you book one, drive over. Bring coffee. We're at 1842 Chisholm Trail in Round Rock.
Hire the family-owned crew.
Forty-seven storm responses since 2014. Free inspections every week.